Search Results Should Favor the Best Matches

I searched on “farrelli” hoping to find locations for “Farrelli’s Wood Fired Pizza” a number of locations were returned, but they were intermixed with close, but inexact, matches.

There are also a number of results that seem completely irrelevant, for example: San Leandro, CA and Branchville and Williston in SC. At the very least the results should be sorted by the term matched and then distance to improve the usefulness of the results.